Southern California Edison

Southern California Edison – Safety Wins

role — art direction

copywriter — Jenna de Maise

Electricity powers incredible possibilities, but it also requires caution.

To keep Southern California Edison’s safety campaign top-of-mind, we developed a modern, refreshed concept. We used SCE’s own Walter the Safety Squirrel to lend a “helping paw,” sharing his safety knowledge with SoCal residents.

The final result is a multichannel, multi-language campaign reinforces vital safety information. (Because we all win when we stay safe.)

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Social Videos

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Digital Display