Honda Prologue & Passport

role — art direction

copywriter — Gabriel Litchenstein

I had the opportunity to work on two Honda vehicles at opposite ends of the spectrum: Honda’s first all-electric SUV and its most rugged vehicle yet.

This included pitching concepts for TV/broadcast, making photo selects, giving retouching notes, creating digital assets, as well as finding creative ways to turn existing running footage into culturally-relevant social content.

1/4
Prologue: Static Posts

It was quite meta when one of these popped up on my IG feed.

2/4
Prologue: Social Videos

BONUS
Passport: TV Concepts

Here are a couple of TV concepts/ comps we pitched (out of many…). We didn’t end up winning the spot, but nevertheless it was a great learning experience.

3/4
Passport: Digital

4/4
Passport: Retouching

The photos were shot by Honda’s in-house creative team, and retouched under the direction of me and a senior art director.