Spotless Organic Social
role — Art direction; illustration; video editing
copywriter — Alex Tortora
We created social content across Spotless’ four carwash brands (Cobblestone, Flagship, Okie, and Ultimate Shine) to showcase their services while serving up lighthearted glimpses into local car care culture.
1/7
Joy Rides
For #springbreak, we used original illustrations and photography to reimagine the car wash as a rave experience.
Each post linked to one of four Spotify playlist (that feature a mix of national and local EDM artists) for customers to listen to in the carwash.
2/7
365 Reasons Why
From the mundane to the absurd, no matter what the dirty reason, Spotless brand car washes can clean you right up and send you on your merry way.
3/7
Tunnel of Love
Tapping into car-love culture, we wrote love poems to people’s cars in the car wash. Literally.
4/7
Team Pup & Suds
5/7
2024 Dirty Derby
Our own mini-March Madness campaign: 2024 Dirty Derby – a bracket to see who has the dirtiest car in the land.
6/7
Dr. Pearl
Introducing "Dr. Pearl," our savvy Automotive Utility and Technical Operations (A.U.T.O.) expert, who is here to tackle all car-related challenges with a blend of expertise, reassurance, and just the right amount of sass.
7/7
Real Reasons for Washing
Uncovering the real reasons why people are washing their cars.