Our/ Los Angeles Cocktail Booklet
role — Art direction, food styling, production design, photography, layout
photographer — Anthony Mangini
mixologist — Bar Max LA
Our/ Los Angeles was a local vodka distillery in dtla.
The client goal was to design a cocktail booklet for their customers: (bartenders, restaurant owners, and $21 Sunday-brunch-mimosa drinkers), inspired by the city of LA.
1/3
Product Photography
Juniper, lime, lemon verbana.
Hibiscus, clove, orange (my favorite flavor).
Sumac, chili, lime.
Lemon, lavender.
I used color, shape, and texture to highlight the vibrancy of California’s botanicals and the explosive fruity flavor of the mixers (also geometric fruits were trending on IG). I meticulously cut and styled the fruit in each composition.
2/3
Lifestyle Photography
For the lifestyle shoot, I wanted to tell a intimate, fun, yet relaxing story: perhaps a young couple’s chic and cozy weekend in, or a picnic at the beach, or brunch and cocktails with friends.
3/3
Cocktail Book
Recipe layouts
(click to enlarge)
